Well+ G Living is the long-term strategic direction of GIORMANI. Centred on the concept of "Wellness," it can be defined as: "A lifestyle proposition rooted in the home, connecting the well-being of people, pets, and the environment." More than comfort — it's a way of living.
We believe a sofa can hold so much more: the everyday moments of a family, the life transitions of a young couple, the support a senior needs, the sense of security for a beloved pet, and even the choice to be more responsible toward our environment.
Through Well+ G Living, GIORMANI presents in a structured way what we have always stood for — connecting product design, community engagement, and sustainable practices to deliver more thoughtful home solutions for people at every stage of life, with every kind of need, and across all stakeholders.
Well+ G Living — Living Well, Together.
The Well+ G Living Philosophy
One sofa, four dimensions, a better way of living.
Well+ G Living is GIORMANI's promise to the home — to make it a place of genuine well-being, for every person, every pet, and every generation. Through considered design, meaningful partnerships, and responsible choices, we are building something that goes beyond furniture.
Well+ G Living is an ecosystem of designers, makers, advocates, and community — all united by a shared belief in a better way of living.
Well+ G Living is not a short-term marketing campaign — it is GIORMANI's long-term brand direction.
We are committed to connecting our products, content, and community actions in a clearer, more structured way,
demonstrating how the brand addresses social responsibility and sustainability from the heart of everyday living.
Every Well+ G Living journey begins with a sofa designed with intention.
We offer sofa solutions tailored to young couples, families, seniors, and every stage of life — because home design should evolve alongside how you live. Our products are built around support, comfort, and flexibility, so people of all ages can find their own true way to rest at home.
Available in a wide range of materials, colours, and sizes, every sofa is crafted to meet the demands of everyday living.
Modular configurations, storage sofas, sofa beds, and recliner sofas — designed to adapt to the ever-changing lifestyles of Hong Kong living.
A wide selection of materials, colours, and sizes to suit any space and personal preference.
Fabrics and materials tested and certified by international bodies, meeting safety standards that are safe for children, seniors, and pets.
Low-maintenance upholstery designed for busy households.
10-year structural warranty and professional after-sales support.
Durable, easy-to-clean fabric solutions built for the realities of family life — spilled drinks, children at play, and everyday wear and tear.
Modular sofas with interchangeable components that grow and adapt alongside changing lifestyles and living spaces.
High-back designs and sofas with armrests provide stable support, making sitting down and standing up easier. Recliner sofas with independently adjustable headrests, lumbar support, and footrests — customisable in firmness — offer comfort tailored to individual needs.
GIORMANI provides venue sponsorship to NGOs, social enterprises, and vulnerable communities, including animal welfare organisations such as Suppaw, House of Joy and Mercy , Areby NPV, and Maison de Charlotte pour des Chats et des Chiens. We also participate in charitable donations and sofa gifting initiatives for organisations including Orbis, Maison de Charlotte pour des Chats et des Chiens, and House of Joy and Mercy .
GIORMANI collaborates with local designers Ron Leung, Eric Ho, and Freeman Lau, as well as Italian designer Davide Tonizzo, on sofa and furniture design — championing creative talent.
GIORMANI supports local musicians by providing a performance venue, inviting them to perform at G‧Life x ideaology cafe in our Mong Kok store.
Fabrics designed for everyday cleaning and grooming — scratch-resistant, stain-resistant, and water-resistant, with removable and washable covers built to withstand the wear and tear that comes with pet life.
Promoting a lifestyle of harmonious human-animal cohabitation through thoughtful product design, with customisable sofas available in pet-friendly material options.
GIORMANI provides venue sponsorship to help stray animal organisations host cat and dog adoption days, animal welfare talks, member gatherings, and charity pet concerts. We also donate sofas and contribute to charity sales fundraising for animal rescue organisations and charities, raising greater public awareness of animal welfare.
Eligible sofas are cleaned and restored before being donated or rehomed to individuals and families in need. As of Jun 2026, 63 sofas have been donated to organisations or households in need. The programme tackles waste at the source while extending the lifespan of each sofa. [Learn More]
In 2026, GIORMANI introduced Hong Kong's first Pioneering the Sofa Green Rating Scheme. Based on 7 key directions and 18 criteria — including water-based adhesives, low-formaldehyde materials, and durable design — sofas are rated across tiers including "Excellent," "Destinguished," and "Supreme," promoting green, low-carbon, low-VOC, and highly durable furniture. [Learn More]
Offering more than 200 sofa designs, enabling consumers with different family structures, living spaces, and budgets to find suitable options.
Offering leather and fabric choices across more than 13 collections, with over 100 colours available. This allows consumers to select according to their personal style, needs, and pet-friendly considerations, enhancing their sense of well-being at home.
More than 70% of sofa products feature circular design principles, allowing sofa covers or components to be replaced. This helps reduce the pressure that furniture disposal places on landfills, while making it easier for consumers to repair and upgrade their sofas instead of replacing them—saving money in the long term and reducing their carbon footprint.
The products have received a total of 10 design-related awards, reflecting the company’s commitment to innovative design and its efforts to improve user comfort and home aesthetics.
Having received more than 96 service- or brand-related awards, the company has built consumer confidence in local furniture brands and encouraged the industry to move towards higher service standards and greater transparency.
Continuous product innovation: In 2025, more than 15 sofa products were launched to address the market’s ongoing demand for multifunctional designs, small-space solutions, and environmentally friendly materials, helping drive the entire furniture industry towards sustainable innovation.
Over the years, we have collaborated with over 20 local and international designers and provide exposure for the local creative industry. At the same time, we have integrated an international perspective into Hong Kong home design, enabling consumers to enjoy a more diverse range of innovative product choices.
Provided venue sponsorship on 37 occasions to local communities and organisations, offering free event spaces to support community engagement, cultural promotion, and educational activities. This has particularly helped non-profit organisations with limited resources reduce their operational pressures.
Collaborated with more than 13 social welfare or charitable organisations through product donations, joint promotions, and the sponsorship of venues or supplies. These initiatives directly support vulnerable communities while raising public awareness of social issues.
37 sofa ambassadors and team members participated in workshops designed to simulate the experiences of the eldery. It enhanced employees’ understanding of the challenges faced by seniors and fostered greater empathy. The insights gained were also translated into more considerate, senior-friendly product designs and service processes.
Collaborated with more than eight stray-animal welfare organisations, combining corporate resources with the expertise of professional animal protection groups to expand the reach of rescue efforts and help more stray animals receive medical care, temporary fostering, and adoption matching services.
Provided venue sponsorship on 17 occasions for animal-welfare-related activities, offering free event spaces for adoption days, educational seminars, and fundraising events. This helped reduce the operating costs of animal welfare organisations while raising public awareness of responsible pet ownership and animal welfare.
More than 38 cats and dogs were successfully adopted, not only saving their lives but also helping them find stable homes while bringing companionship and emotional support to their adoptive families.
Donated more than HK$32,100 to organisations involved in stray-animal rescue, supporting medical procedures, sterilisation programmes, and daily operating expenses.
100% of our sofas achieved an “Excellent” or above rating under the Sofa Green Rating Scheme. This ensures that every product undergoes rigorous assessment against environmental standards while encouraging the industry to raise its environmental benchmarks.
The Second Home Sofa Program has collected a total of 63 sofas, allowing usable furniture to benefit people, families, and non-profit organisations in need. The programme reduces resource waste while easing the burden on vulnerable communities.
In FY2025, the company handled approximately 222 repair cases for sofas over five years old. By extending the lifespan of these sofas, we helped reduce the amount of bulky furniture sent to landfills while saving consumers replacement costs—putting the sustainable lifestyle principle of 'repair, rather than discard' into practice.
Since October 2025, all recliner sofas have used FSC 100%-certified wood. This ensures that the timber comes from responsibly managed forests, helping protect biodiversity and the rights of Indigenous Peoples, while giving consumers greater confidence when choosing environmentally friendly products.
In 2024, the company successfully reduced greenhouse gas emissions by 123.15 tonnes, based on internal estimates, making a tangible contribution to addressing climate change.
In 2024, the use of water-based adhesives exceeded 90%, helping reduce volatile organic compound (VOC) emissions and improve the working environment for production-line employees. It also lowered the risk of indoor air pollution when new furniture is brought into the home, helping protect the health of consumers and their families.
Data and information last updated: August 2026
For enquiries, please contact GIORMANI Marketing Team: promotion@giormani.com
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